Mobile Personal Internet with Focus on Germany
The Mobile National Day Breakfast London starts the day in a relaxed atmosphere with a free breakfast and food for thoughts. Learn more about your opportunities with free access to the insights from key players in mobile entertainment, social media, advertising, marketing and payments from Germany.
Moderation: Paul Skeldon, Freelance Journalist
9.00 - 9.10
Introduction by the moderator
9.10 - 9.40
OPENING KEYNOTE Key Facts on the German Mobile Market
Carsten Szameitat, CEO, 11 Prozent Communication
9.40 - 10.10
Applications in Germany and Central Europe
Frédéric Thuard, Executive Vice President, AppAnnie
10.10 - 10.40
Understanding the changing landscape
Now the smartphones are becoming mass-market, has consumer behaviour also changed? And what challenges and opportunities do tablets and other connected devices bring brands and advertisers?
Edward Kershaw,VP, Client Services, Nielsen Telecom Practice
10.40 - 11.00
11.00 – 11.30
From clouds to a clear sky:
Franz Obermayer, Strategic Accounts Director of Germany-based mobile interaction specialist tyntec, illustrates how universal mobile services such as SMS, voice and mobile numbers still offer much room for growth across a wide variety of applications. Franz shows how the evolution of these universal services are enabling many new applications and business models, particularly in the OTT field, and brings these to life with current examples.
11.30 – 12.00
Stop focusing on getting (dead) app downloads! Boost what is important - like revenue and number of active app users
Annoyed of working with many different mobile ad networks, installing multiple SDKs and eventually only measuring clicks and downloads? With Trademob you can advertise your app through all relevant mobile ad networks and measure the achieved in-app-conversions like active users, registrations, revenue, ROI, etc.
12.00 – 12.30
qeep – Succeeding with a Freemium (mobile) App
What are the success factors of the mobile community, counting about 10,000 new users every week? Surely, the combination of a social network and a gaming community is powerful, but that's not all.
12.30 – 13.00
Wrap up and Q&A