Time

Topic

Moderation: Paul Skeldon, Freelance Journalist

9.00 - 9.10

Introduction by the moderator

9.10 - 9.40

OPENING KEYNOTE Key Facts on the German Mobile Market

What is important to know about the German mobile market before entering? Who are the key players and what areas of business do they cover? Which business models are thriving in Germany, and which the customer will not accept? Which devices and operating systems are promising? What operators have to be accounted for? Carsten Szameitat provides insights from the neutral point of view of the GFM Nachrichten publication.

Carsten Szameitat, CEO, 11 Prozent Communication

9.40 - 10.10

Applications in Germany and Central Europe

From the general overview, we move to the application market in Germany and Central Europe. Frédéric Thuard presents latest data and facts on the different kinds of applications, the stars of the market and areas with growth potential.

Frédéric Thuard, Executive Vice President, AppAnnie

10.10 - 10.40

Understanding the changing landscape

Now the smartphones are becoming mass-market, has consumer behaviour also changed? And what challenges and opportunities do tablets and other connected devices bring brands and advertisers? 

10.40 - 11.00

NETWORKING BREAK

11.00 – 11.30

From clouds to a clear sky:
OTT/ cloud telephony with a virtual SIM card

Franz Obermayer, Strategic Accounts Director of Germany-based mobile interaction specialist tyntec, illustrates how universal mobile services such as SMS, voice and mobile numbers still offer much room for growth across a wide variety of applications. Franz shows how the evolution of these universal services are enabling many new applications and business models, particularly in the OTT field, and brings these to life with current examples.

Franz Obermayer, Director Sales, Strategic Accounts,  tyntec

11.30 – 12.00

Stop focusing on getting (dead) app downloads! Boost what is important - like revenue and number of active app users

Annoyed of working with many different mobile ad networks, installing multiple SDKs and eventually only measuring clicks and downloads? With Trademob you can advertise your app through all relevant mobile ad networks and measure the achieved in-app-conversions like active users, registrations, revenue, ROI, etc.

Florian Lutz, Head of Sales & Co-Founder, Trademob

12.00 – 12.30

qeep – Succeeding with a Freemium (mobile) App

What are the success factors of the mobile community, counting about 10,000 new users every week? Surely, the combination of a social network and a gaming community is powerful, but that's not all.

Christian R. Schulte, Managing Director, Blue Lion Mobile

12.30 – 13.00

Wrap up and Q&A